Search Engine Optimization (SEO) is one of the cornerstones to an effective online presence. It is estimated that almost 90% of all web traffic is from a search engine of some sort. A good SEO plan is a great first step in any inbound marketing efforts. If you can consistently rank on the first page of any web searches, you will be positioning your business to be found by eager consumers. This short report will cover the most critical items...

In general, your sales copy has only a few seconds to grab the interest of a prospect and move them along to closing the sale. That means you have to provide a quality introduction to what you have to offer and follow it up with all the reasons why your product should be chosen above all others. Here are some simple ideas on how to introduce your offer and quickly instill a sense of urgency about those power benefits. First, don’t spend a...

Mind mapping is a valuable tool when it comes to creativing effective sales copy. While not everyone is familiar with the concept of a mind map, chances are you have seen the approach used to great effect. Essentially, mind mapping is the presentation of a collection of ideas, concepts, or words that all relate to some type of central understanding. When it comes to applying this approach to the flow of your sales copy, mind mapping can...

This is a quick, 11-step WordPress set up guide. This article won’t teach you how to completely create your site but it is a good reminder of the simple starting steps everyone should take when they begin their WordPress journey. 1. Install WordPress: This is pretty self explanatory. The first step should be to install WordPress on your host. WordPress has a great guide to follow so this shouldn’t hold you up. Some webhosts even...

One thing to keep in mind is there is no such thing as a perfect sales copy. There is excellent sales copy that works perfectly today, but there are no guarantees that it will be just as effective a month from now, or even next week. The fact is that sales copy has a relatively short shelf life. Of course, there are a few ways you can enhance the effectiveness of your copy and thus extend that life for a bit. Here are some ideas: - Add...

Are you tired of shelling out hundreds of dollars on the “world’s greatest money making machine”…when it’s only a small piece of the real money making machine ? It’s time you realized…you are the money making machine – and your time is money! Like you, I was spending all this money, wasting hour after hour trying to get my websites highly ranked, in order to get some of the wealth bringing traffic, and after spending...